Case Study: Procore achieves 4x more meeting conversions with Demandbase

Procore Partners with Inverta to Launch Best-in-Class ABM Program Powered by Demandbase

Procore partnered with Inverta and Demandbase to launch a best-in-class account-based marketing (ABM) program. The team needed a better way to understand account intent, prioritize sales-ready accounts, and deliver the right messaging across the buyer journey, using Demandbase as the core platform.

With Demandbase, Procore automated audience targeting, journey-stage messaging, and account orchestration, while pulling data into Salesforce to identify marketing qualified accounts. The results included accounts at the sales-ready stage being 4 times more likely to convert to a meeting, stronger engagement from targeted advertising, and measurable growth proven through lift analysis.

Procore

Scott Sheppard

VP, Demand Generation