Case Study: Equilar achieves better pipeline forecasting, engagement, and retention with Demandbase

Equilar De-Frags Their Data. Boosts Engagement And Retention

Equilar turned to Demandbase after struggling to bring scattered data together and get a more complete, accurate view of its pipeline. Using Demandbase ABX, Sales Intelligence, and Data Integrity, the company also needed better contact data, lead-to-account mapping, and visibility into customer and prospect engagement to support more effective ABX and outbound efforts.

Demandbase helped Equilar unify and enrich its data, build a customized scoring model, and trigger automated account alerts and targeted campaigns. The result was improved prospect engagement and pipeline forecasting, stronger client retention, and cleaner CRM data; Equilar also saved hours of sales ops time and reduced email bounce-backs through more complete and verified contact information.

Equilar

Vikram Nair

Director of Operations & Business Development