Case Study: TreviPay achieves hyper-growth and stronger sales alignment with Demandbase

TreviPay Onboards Demandbase to Drive Their Transformation Into a Hyper-Growth Organization

TreviPay, a global B2B payment and invoicing provider, was transforming from a slow-growth company into a hyper-growth, multi-tenant software business and needed to expand marketing reach to more prospective buyers. As part of that shift, TreviPay evaluated ABM vendors and chose Demandbase, especially for its intent data capabilities.

Using Demandbase, TreviPay implemented an organization-wide ABM approach that improved alignment across marketing, sales, and other teams. The results were significant: meetings from targeted accounts increased by more than 600%, and TreviPay now uses Demandbase intent signals to build and adapt target lists based on both chosen accounts and in-market accounts surfaced by Demandbase.

TreviPay

Tara DePaepe

Director of Marketing Operations