Case Study: Progress Software achieves 2X conversions and 43% engagement lift across the funnel with Demandbase

Progress Increases Engagement and Conversion Across the Funnel

Progress is a software company that provides front‑end tooling, cloud-ready backends and data connectivity to help customers build and run modern applications. After adopting an Account‑Based Marketing (ABM) strategy, Progress faced three scaling challenges: attract the right accounts on a limited budget, engage mostly anonymous site visitors, and accelerate prospects to revenue.

Progress deployed the full Demandbase ABM suite — running targeted account‑based advertising, personalizing homepage and product experiences by industry, and using account‑aware chat and prepopulated forms integrated with Eloqua. The combined approach doubled form conversion, boosted homepage engagement by 55%, product engagement by 29%, overall engagement by 43% and lifted page views by 128%, while improving data quality and speeding prospects through the funnel.

Progress Software