Case Study: Thales achieves higher CTRs, more MQAs, and renewed account engagement with Demandbase

Thales Quadruples CTRs, Doubles MQAs, and Re-engages 50% of Targets. And They’re Just Getting Started.

Thales, a large global organization, was looking to build out its account-based marketing (ABM) program and fill gaps in its tech stack. With legacy systems and evolving processes, the team needed a way to improve account selection, track intent and engagement, and support more targeted campaigns, so they turned to Demandbase and Demandbase One.

Demandbase helped Thales implement ABX and advertising to power ICP list building, audience orchestration, and more personalized campaigns. The results were strong: CTRs reached about 30% versus an industry average of 8%, around 50% of target accounts re-engaged by visiting the website, and MQAs increased from 11% to 20%. Demandbase also saved the team significant time and helped win sales adoption through better reporting and onboarding.

Thales

Elsa Toutlemonde

Account-Based Marketing Manager