Case Study: Unisys achieves 26% more page views and faster self-serve ad control with Demandbase Self-Serve Targeting

How the Senior Advertising Strategist at Unisys Pivots on a Dime with Self-Serve Targeting

Unisys, a global information technology company, needed more flexibility and control over its advertising to support fast-moving, regional campaigns. Kate Coppola, Senior Advertising Manager on the Brand and Digital Marketing team, wanted to reduce reliance on her Demandbase CSM and quickly pivot audience targeting and creative across Europe and Asia Pacific.

By piloting Demandbase Self-Serve Targeting, Kate could build, launch, and update unlimited ad campaigns herself—making on-the-fly audience changes and optimizations without delays. In six months Unisys saw a 26% increase in page views, over 3.9 million impressions served, and 220 new accounts on site, while freeing up time to focus on campaign performance.

Unisys

Kate Coppola

Senior Advertising Manager, Brand and Digital Marketing