Case Study: Optymyze achieves 66% target-account engagement and 36% lower cost-per-qualified-click with Demandbase

Optymyze Drives Efficient Engagement With Targeting Solution

Optymyze, a global provider of enterprise cloud applications for sales and channel performance, faced the ABM challenge of reaching and engaging the right buyers inside target accounts. Their marketing team struggled with limited digital reach and unreliable inferred job-title segments, making it hard to ensure ads were seen by actual decision-makers.

Working with Demandbase, Optymyze ran a month-long campaign targeting 577 prioritized companies using IP and cookie identification plus intent signals from an 80+ keyword audience (including competitor terms) to find high-intent buyers and bid accordingly. The campaign reached 99.7% of targeted accounts, drove clicks from 66% of those accounts, and delivered a cost-per-qualified-click 36% lower than LinkedIn, significantly improving qualified traffic efficiency.

Optymyze

Renny Fidlon

Vice President of Marketing