Case Study: Diebold Nixdorf achieves higher campaign performance with Demandbase

Diebold Nixdorf Eclipses Campaign Benchmarks with a Combo of Process, Data & Technology

Diebold Nixdorf, a global provider of banking and retail technology, was looking to improve account-based campaign performance and reach the right prospects more effectively. Using the Demandbase ad platform and Account Intelligence, the team aimed to target a larger set of accounts, promote multiple products, and find a better way to turn engagement into pipeline.

With Demandbase, Diebold Nixdorf aligned sales and marketing in bi-weekly reviews, used engagement data to optimize campaigns mid-flight, and shifted budget toward the most responsive accounts and offers. The changes helped the company outperform its already strong benchmarks, generate high-quality leads, and uncover known contacts from previously anonymous accounts, with campaigns in 2022 delivering even better results than 2021.

Diebold Nixdorf

Jenny Reed

Sr. Manager, Global Marketing