Case Study: Thermo Fisher Scientific achieves 18.7% revenue growth with Demandbase Web Analytics

Thermo Fisher Scientific Experiences 18.7% Growth in Revenue with Demandbase Web Analytics

Thermo Fisher Scientific, a global leader in serving science, needed to know which companies were visiting the Life Sciences Solutions Group website and what actions those visitors took so the digital marketing team could evaluate digital program effectiveness and inform commercial strategy.

By integrating Demandbase Web Analytics with their existing web analytics, the team captured account-level data (company, location, revenue, employees, industry, audience segment), tracked downloads, top-performing content and common search terms, and converted site metrics into actionable insights—enabling targeted content and marketing that accelerated sales cycles and produced an 18.7% revenue increase, an 8.3% lift in add-to-cart conversions and 50% growth in average deal size.

Thermo Fisher Scientific

Ben Boily

Associate Director of Account Based Marketing, LSG Commercial Marketing