Case Study: Hexagon achieves a smarter, data-driven ABM program with Demandbase

Hexagon Takes the Guessing Game Out of ABM With Insights From Demandbase

Hexagon, a global leader in digital reality solutions, wanted to move beyond “ABM-like” activity and build a true account-based marketing program across its enterprise divisions. With Demandbase, Hexagon needed a more strategic, coordinated way to manage multiple teams working in the same accounts, replace guesswork with account intelligence, and create a unified view of account activity.

Hexagon used Demandbase to infuse account intelligence into GTM decisions, automate workflows, align sales and marketing, and target accounts based on intent and engagement signals. Demandbase helped Hexagon improve collaboration, reduce account spamming, and personalize outreach across ads, email, and web experiences; results included 60% of target accounts engaged in six months, 278% higher click-through rates on personalized ads, and a 58% lower bounce rate than overall web traffic.

Hexagon

Jodi Lebow

Director, Global Demand Center