Case Study: Dialpad achieves 22% longer session duration and 25% more lifted accounts with Demandbase Self‑Serve Targeting

How Dialpad Uses Demandbase to Scale ABM and Align Sales and Marketing

A leader in consumer media and entertainment technology that relies on ABM-driven advertising needed a faster, more flexible way to respond to consumer trends and launch ad ideas. Traditional ad solutions forced them to go through customer service and wait days for changes, slowing down their ability to act on ad hoc opportunities and real-time market shifts.

They adopted Demandbase’s Self‑Serve Targeting, which lets the team make campaign changes in about 20 minutes, reallocate spend quickly, and spin up new campaigns with a simple five‑step process—backed by Google Analytics integration for data-driven decisions. Results included a 22% increase in session duration, a 25% lift in engaged accounts, 981,552 unique impressions from target accounts, higher engagement and pages per visit, and a lower bounce rate.

Dialpad

Izabella Bray

Head of Marketing Campaigns