Case Study: Broadridge achieves account-level clarity and measurable pipeline impact with Demandbase

Broadridge Gains Clarity and Precision with Target Audiences

Broadridge Financial Solutions, a global leader in investor communications and technology for broker-dealers, banks, mutual funds and issuers, needed greater clarity and precision in targeting key accounts. Ben Eva, VP of Demand Generation, faced challenges identifying anonymous website visitors, viewing account-level engagement, and accurately measuring how marketing activities influenced the sales pipeline.

By implementing an ABM strategy with Demandbase, Broadridge gained the ability to identify previously anonymous traffic, monitor account-level visitor data, and tie marketing efforts to pipeline outcomes. The solution delivered clearer audience insights and more precise measurement of marketing impact, improving alignment between demand generation and revenue goals.

Broadridge