Case Study: OutSystems achieves $1.2M in pipeline in four months with Demandbase

Outsystems Generates $1.2m in Pipeline in Just Four Months

OutSystems, a low-code platform for building enterprise-grade apps, faced the challenge of sustaining rapid growth amid rising competition. Because technical teams evaluate their solution but business stakeholders purchase it, OutSystems needed a way to reach and engage multiple stakeholders within target accounts to both win new customers and expand existing ones.

Partnering with Demandbase, OutSystems aligned Sales and Marketing, defined a target account list, and ran account-based advertising with funnel segmentation by stage and region to deliver personalized messages. In four months this drove 88 new target-account form conversions, a 3.6× increase in content consumption, a 59% lift in page views and $1.2M in newly generated pipeline, with existing customers showing interest in additional products.

OutSystems

Steve Rotter

Chief Marketing Officer