Case Study: Symphony Talent achieves high-touch, intent-driven ABM with Demandbase

Smashfly uses demandbase to deliver high-touch abm

Smashfly, a marketing technology provider, shifted from ineffective “spray-and-pray” tactics to a high-touch ABM strategy built around the three pillars: Know us. Trust us. Buy us. The company needed deeper account-level visibility—who was active on their site, what content they were viewing, and how to target regional divisions of large global accounts.

By deploying Demandbase alongside Google Analytics, Smashfly gained richer intent signals, more accurate audience targeting, and ABM expertise. That combination let sales focus on accounts exhibiting real buying behavior, enabled targeted regional outreach for enterprise accounts, and delivered deeper site-activity intelligence to improve the efficiency and effectiveness of their enterprise engagement.

Symphony Talent

Josh Zywien

VP of Marketing