Case Study: WIKA Mobile Control launches into new markets with Demandbase

WIKA Mobile Control Launches into New Markets Using Insights Powered by Demandbase One™

WIKA Mobile Control, a leader in load moment indication and control solutions for mobile machines, needed to expand beyond its long-saturated crane market and generate new pipeline from unfamiliar target accounts. The team wanted a better way to reach prospects, measure engagement, and support a new account-based marketing approach, so they turned to Demandbase and Demandbase One.

With Demandbase, WIKA Mobile Control launched targeted campaigns, shared account insights with sales, and tracked engagement before and after industry events. In the first four months, the company ran four campaigns that reached 90% of targeted accounts, drove ad clicks from 55% of accounts, and increased onsite engagement in 26% of accounts. Demandbase also helped them identify cross-sell opportunities and improve ROI visibility as they expand ABM into EMEA.

WIKA Mobile Control

Sarah Nell

Marketing Manager