Case Study: Apigee achieves precise account targeting and timely buyer-journey engagement with Demandbase

Apigee targets accounts at the right time along the buyer journey

Apigee (NASDAQ: APIC) provides an intelligent API platform used by many of the world’s largest organizations. To scale its go-to-market efforts it needed to target the right accounts at the right moments in the buyer journey, align sales and marketing, personalize website experiences, and gain clearer visibility into account activity.

By adopting an account-based marketing approach with Demandbase, Apigee implemented targeted campaigns, website personalization, and segmented nurture programs across buyer stages. The program delivered stronger sales‑marketing alignment, more timely and relevant experiences, clearer website activity by target accounts, and focused segmentation to nurture prospects.

Apigee

Reet Mand

VP of Demand Generation