Case Study: IBM achieves successful account personalization and US Open campaign results with Demandbase

IBM Uses Demandbase Personalization to Launch Successful US Open Campaign

IBM, a globally recognized technology and services company, wanted to improve its account-based marketing by identifying engagement from top accounts and giving sales the insights needed to act. For its ABM program and US Open campaign, IBM looked for a vendor that could help personalize client experiences and better connect with priority accounts.

Using Demandbase and its personalization capabilities, IBM added account insights to tailor outreach and engagement for key accounts. Demandbase helped IBM launch a successful US Open campaign, with IBM leaders noting the value of proactive personalization and saying the approach delivered about three times the value once implemented.

IBM

Sophia Agustina

Global Demand Strategy