Case Study: Deep Instinct achieves exponential growth with Demandbase

Deep Instinct Dives Deep Into the Data and Sees Exponential Growth

Deep Instinct needed a better way to support its account-based marketing strategy, with a focus on analytics, attribution, mapping leads to accounts, identifying anonymous web visitors, and using intent data across the buyer journey. After evaluating its stack, the company chose Demandbase as the core platform to replace a patchwork of tools and give marketing and sales a shared source of truth.

Demandbase helped Deep Instinct build targeted account lists, orchestrate cross-channel campaigns, prioritize SDR outreach, and surface sales insights such as recent activity, journey stage, and competitive intent keywords, all synced into Salesforce. The result was stronger alignment across teams and exponential growth, with SDR conversion rates specifically fueled by Demandbase’s data and intelligence.

Deep Instinct

Theresa Woodiel

Director ABM & Integrated Marketing