Case Study: Wunderman achieves higher onsite engagement and account-based targeting with Demandbase

Wunderman Propels Success with B2B Marketing Innovation from Demandbase

Wunderman, a global digital agency, needed a better way to help B2B clients move beyond generic “spray and pray” digital display to targeted, personalized account-based marketing. While many clients understood the concepts of targeting and personalization, they struggled to implement and integrate them across channels and tools.

Wunderman adopted the Demandbase B2B Marketing Cloud—using real-time company identification and seamless integration with CMS and analytics to deliver company-targeted ads and on-site personalization. In a six-week pilot on a global homepage (20,000 daily uniques) engagement downloads reached as high as 27% and bounce rate improved by 5%, with overall higher lift, stronger onsite engagement, and expanded effectiveness across mobile and social.

Wunderman

Tanya Zhang

Associate Director Customer Insights