Case Study: Accela achieves earlier pipeline and sales success with Demandbase One by Demandbase

Accela Propels Sales to Success by Implementing Demandbase One

Accela, the trusted provider of cloud solutions for state and local governments, needed a way to engage public-sector accounts earlier in the research and buying cycle, especially before RFPs were issued. To support its ABM efforts, Accela turned to Demandbase and Demandbase One to help sales get ahead of opportunities and build trust sooner.

Demandbase implemented an intent-driven approach that gave Accela better insight into where to prospect next and how to source new pipeline. The results were strong enough that Accela’s sales and field marketing teams now use Demandbase daily, with the platform described as pivotal to driving prospecting and new pipeline generation.

Accela

Steffanie Zazulak

Sr. Manager