Case Study: OneLogin achieves 30% pipeline growth and 20% larger deals with Demandbase

How OneLogin Delivers Global Enterprise Growth

OneLogin, a leader in Unified Access Management with 2,000+ customers, needed a better way to run global account-based marketing (ABM). The go-to-market team struggled to track and share account-level engagement, measure trends quickly across target accounts, and support a San Francisco–based global program with tools that were easy to use and integrate with their existing tech stack.

They chose Demandbase for its deep analytics and ABM tools, which automatically surfaced contacts, fed engagement reports into Salesforce, and paired account engagement with third‑party data. The global revenue team now uses these insights weekly, sharing key metrics with the CRO and CMO; the program drove a 30% increase in pipeline and a 20% rise in average deal size while improving sales efficiency.

OneLogin

David Tam

Senior Director of Marketing