Case Study: Sagility achieves first-time website visits from 40% of a niche audience with Demandbase

Sagility Finds 40% Of Niche Segment Visited Website For The First Time

Sagility, a global healthcare services company, needed a better way to personalize sales and marketing outreach across many different audiences after relying heavily on a small set of core accounts and occasional luck to surface opportunities. Before using Demandbase, the company struggled to identify in-market prospects early and reach hard-to-contact decision-makers, so it turned to Demandbase One to support its account-based marketing efforts.

Using Demandbase One with ABX and Advertising, Sagility built highly segmented audiences, used intent data to identify active accounts, and launched targeted ad campaigns to reach prospects who were unlikely to respond to calls. The results included 40% of a niche audience visiting Sagility’s website for the first time, about 10% of a new market target group visiting the site within 48 hours of launch, and stronger sales conversations backed by intent insights.

Sagility

Kevin Nolan

Global Head of Healthcare Marketing