Case Study: Ignitium achieves 200–300% engagement lift and $4M influenced pipeline with Demandbase Self-Serve Targeting

How Ignitium Used Self-Serve Targeting Ads to Maximize 1:1 ABM Strategies

Ignitium, an ABM agency, struggled to control how clients’ ad budgets were spent and to maximize ROI for ads meant to complement one-to-one ABM programs—particularly for a key client in GPS fleet management with high-value opportunities. They needed a way to ensure media spend directly reached priority accounts without diluting impressions across larger segments.

Ignitium adopted Demandbase Self‑Serve Targeting to run one-to-one campaigns—targeting a single strategic account at a time with its own budget and microsegments focused on intent users at accounts with >$1M opportunities. The approach drove higher engagement and pipeline: $4M in influenced closed pipeline, 92% of opportunities clicked the ads (up from 33%), 75% showed web activity (up from 50%), and a 200–300% lift across impressions, clicks, high‑intent users reached, and web activity.

Ignitium

Oleg Solodyankin

Chief Executive Officer