Case Study: Ekahau Connects achieves data enrichment and high-speed ROI with Demandbase

Ekahau Connects with Demandbase to Enrich their Data and Nets a High-Speed Return on Investment

Ekahau Connects, a global leader in wireless network solutions serving more than 50% of the Fortune 500, needed reliable, granular account data to support a highly segmented growth strategy. Their database was full of duplicates, stale records, and gaps in account and family-tree information, making it hard to analyze customers, segment the market, and assign related accounts correctly.

Demandbase helped Ekahau Connects clean, append, and maintain its data with Demandbase Data Integrity, custom services, and Demandbase Sales Intelligence. As a result, Ekahau improved market segmentation and account assignment, boosted rep productivity, saved Sales Operations 5–10 hours per week, and drove stronger pipeline and bookings growth, including doubling pipeline dollars year over year and turning a COVID-era sales drop into growth.

Ekahau Connects

Amy Mosher

Director of Sales Operations