Case Study: Panasonic achieves connected account data and actionable B2B insights with Demandbase

Demandbase helps panasonic connect account data

Panasonic faced fragmented account data and difficulty navigating internal systems and organizations, which made its B2B marketing imprecise. The company needed a way to connect intent signals and insights to remove guesswork from its Account-Based Marketing approach.

Demandbase tied Panasonic’s intent and insight information into an easy-to-understand, actionable platform that provided the necessary account data across teams. The result was clearer, data-driven ABM execution—what Panasonic describes as a game changer.

Panasonic

Susan Campbell

Global Marketing Manager