Case Study: Caregility achieves rapid ROI and more targeted engagement with Demandbase

Caregility Reaches The Right Targets And Rapid ROI

Caregility, a virtual care platform for healthcare providers and clinicians, needed a better way to segment diverse target accounts and deliver highly relevant messaging across a complex buyer journey. Working with Demandbase, Caregility used an ABM platform to engage multiple prospects earlier, align marketing and sales, and tailor outreach to different departments and use cases.

With Demandbase One: ABX Cloud and Advertising Cloud, Caregility gained account and intent insights, automated targeting, and launched more precise ads and nurturing campaigns at a lower cost. The result was faster time to value, stronger sales-marketing alignment, better-targeted messaging, and rapid ROI, supported by hands-on Demandbase training and ongoing support.

Caregility

Jay Civitillo

Market Development Manager