Case Study: Autodesk achieves sales and marketing alignment and 200%+ lift with Demandbase ABM

Autodesk sees sales & marketing alignment and over 200% lift with Abm + demandbase

Autodesk, a leader in design and engineering software, faced the challenge of better aligning its sales and marketing teams and scaling account-based marketing (ABM) efforts to drive measurable growth.

By partnering with Demandbase and implementing an ABM strategy, Autodesk unified its go-to-market approach and more effectively targeted high-value accounts—resulting in improved sales and marketing alignment and delivering over a 200% lift in ABM performance.

Autodesk

Shellie Smith

Head of ABM, America