Case Study: Consumer Media Company increases engagement (22% longer sessions, 25% more lifted accounts) with Demandbase Self-Serve Targeting

How An Industry Leader Uses Self-Serve Targeting to Respond to Consumer Trends in Real-Time and Increase Engagement

A leading consumer media and entertainment technology company that relies on ABM-driven advertising found its agility hampered by ad platforms that required customer service to create and change campaigns, delaying responses to ad-hoc ideas and fast-moving consumer trends.

They adopted Demandbase’s Self-Serve Targeting to make live campaign changes in about 20 minutes, reallocate spend quickly, and use a simple five-step campaign flow plus Google Analytics integration for data-driven decisions. The result: 22% increase in session duration, 25% increase in lifted accounts, 981,552 unique impressions from target accounts, higher engagement and pages per visit, and a lower bounce rate.