Case Study: Atmel achieves 156% boost in sales opportunities across key verticals with Demandbase Website Personalization

Atmel boosts sales opportunities 156% in various market segments with web personalization for key verticals

Atmel, a global designer and manufacturer of semiconductors and microcontrollers, needed to drive engagement across diverse verticals — automotive, medical, consumer and industrial — and better target high-value accounts in a highly competitive market. The marketing team’s challenge was to personalize digital experiences for different industry audiences to increase meaningful interactions and pipeline opportunities.

Atmel piloted Demandbase Website Personalization to deliver tailored homepages, messaging and content to 200 target accounts and later added Account-Based Advertising to attract more key vertical prospects. The campaign produced triple-digit uplifts in website engagement, doubled the industry conversion benchmark, increased sample device orders by 34%, boosted web asset downloads by 53%, lifted Tier‑1 sales‑accepted opportunities by 10%, and grew opportunities in automotive and consumer electronics by 156% and 54%, respectively, while improving Sales‑Marketing alignment.

Atmel

Jeff Thommen

VP Global Sales, Key Accounts