Case Study: StrongView achieves 42% lift in website traffic and 29% more conversions with Demandbase Company-Targeted Advertising

StrongView Increases Web Engagement and Conversions with Company-Targeted Advertising from Demandbase

StrongView, a provider of email, mobile and social marketing technologies, faced rapid growth while competing against larger, established vendors. Marketing needed a cost-effective way to educate and influence high-value prospects before Sales engaged, overcoming misconceptions tied to a legacy business model.

Using Demandbase’s Company‑Targeted Advertising, StrongView ran personalized, dynamic ads to a focused list of 500 strategic accounts and drove those visitors to tailored on-site messages. The program produced measurable ROI: a 42% lift in website traffic from target accounts, a 29% reactivation rate for dormant accounts, over 20× increase in time/page views, and a 5× CTR for dynamic vs. static content—aligning Sales and Marketing with “zero waste” advertising.

StrongView