Case Study: Fivetran achieves real-time account intelligence and stronger sales-marketing collaboration with Demandbase

Fivetran Account Executive Calls Demandbase His “Sales Detective”

Fivetran, a fast-growing provider of data integration and data pipelines, needed a way to support its shift from traditional demand generation to account-based marketing. The team lacked account-level visibility and a scalable way to prioritize accounts for sales and marketing, so they turned to Demandbase and Demandbase One ABX Cloud to help win target accounts and move upmarket.

Demandbase helped Fivetran launch its ABM program quickly, integrating with Salesforce, Marketo, Slack, Salesloft, and other tools in about a month. The platform gave sales real-time account insights, intent signals, and prioritized reporting, improving collaboration between sales and marketing and helping reps tailor outreach, spot cross-sell opportunities, and identify threats. Fivetran said Demandbase became foundational to their workflow and acted like a “sales detective” and virtual assistant for the team.

Fivetran

Jonathan Roberts

Account Executive