Case Study: Visier achieves a 234% higher click-through rate with Demandbase

Visier sees a 234% higher click-through rate with an ABM approach using Demandbase + LinkedIn

Visier, a global leader in people analytics, wanted to move beyond top-of-funnel marketing and better align sales and marketing across the full funnel. Working with Demandbase and LinkedIn, the team needed a clearer account-level view than their CRM could provide and an ABM strategy to help prioritize enterprise accounts and support their “land and expand” approach.

Demandbase helped Visier use intent data to identify which modules to promote, build targeted account and person lists, and activate those audiences through LinkedIn. With Demandbase, Visier achieved 80% engagement with enterprise accounts, a 206% higher likelihood of closing opportunities, and a 234% higher click-through rate; for its OEM segment, it reached at least 88% of target accounts and surpassed engagement goals, with engaged accounts trending at 37%-38% of TAM.

Visier

Thera Martens

Vice President Marketing, Embedded Analytics and Partnerships