Case Study: SmashFly Technologies achieves high-touch ABM and targeted enterprise account engagement with Demandbase

Smashfly uses Demandbase to deliver high-touch ABM

Smashfly, a marketing technology company, needed to move beyond “spray-and-pray” tactics and adopt a high-touch account-based marketing approach summarized as “Know us. Trust us. Buy us.” The challenge was identifying which enterprise accounts—and which regional offices within those accounts—were actively researching and engaging with their content so sales could prioritize true buying opportunities.

By using Demandbase (together with Google Analytics), Smashfly gained account-level visibility into who was on their site, what content they viewed, and what they engaged with. This deeper intent intelligence let sales focus on accounts showing full-funnel buying behavior, enabled targeted outreach to regional divisions, and leveraged Demandbase’s ABM expertise to improve engagement and results.

SmashFly Technologies