Case Study: SmartRecruiters achieves enterprise leadership and faster deal wins with Demandbase

How SmartRecruiters Established Themselves as a Leader with ABM

SmartRecruiters, an enterprise applicant-tracking platform selling to organizations of 10,000+ employees, needed a way to understand activity across entire target accounts and engage prospects earlier in the buying journey. To move upmarket and win larger, multi-stakeholder deals, marketing adopted an account-based marketing (ABM) approach to prioritize the right accounts and enter conversations sooner.

They selected Demandbase for best-in-class account analytics and intuitive visibility, enabling AEs and SDRs to see who in an account is engaging and act with intelligence. With ~70% of the revenue team using Demandbase, SmartRecruiters uncovered actionable insights (e.g., blog engagement, visitors who didn’t register), closed deals faster, forecasted more accurately, and now uses Demandbase for 100% of ABM reporting.

SmartRecruiters

Prachi Gore

VP of Marketing