Case Study: Folloze generates 75% of pre-pipeline and pipeline with Demandbase

Folloze’s Bet On ABM Paid Off For Marketing, Sales, And The Bottom Line

Folloze, a MarTech company, was looking to sharpen its marketing strategy and spending as it bet on account-based marketing (ABM) to drive growth. After hiring Bretton Hoekwater as Growth Marketing & Analytics Manager, the team began implementing a new program with Demandbase and used Demandbase One to support its ABX efforts.

With Demandbase’s Demandbase One platform, including ABX Cloud, Advertising Cloud, Sales Intelligence Cloud, and Data Cloud, Folloze optimized its ABM program and saw strong results. The company generated 75% of both pre-pipeline and pipeline, and it also hit 2X its pipeline goal in Q1.

Folloze

Bretton Hoekwater

Growth Marketing & Analytics Manager