Case Study: WorkForce Software achieves 121% increase in in-market account engagement with Demandbase

WorkForce Software Shifted From Traditional Hunch-Based Sales & Marketing To Data-Driven Growth

WorkForce Software already had Demandbase in place, but needed to use it more strategically to identify its ideal customer profile, align go-to-market resources, and gain better visibility into prospect behavior. The company was also struggling with limited account insight and an older sales intelligence/contact data tool that made it hard for teams to find the right contacts and trust the data.

With Demandbase One and Demandbase Sales Intelligence Cloud, WorkForce Software built a more account-based, data-driven approach using intent signals, customized ads, tailored outreach, and synced Salesforce data. Demandbase helped drive a 121% increase in in-market account engagement over six months, a 24% increase in pipeline movement for in-market accounts, and broader adoption across the sales and marketing team, with 80% of account execs, BDRs, and marketers actively using the platform.

WorkForce Software

Linda Johnson

Director Global Marketing Operations