VIOOH

VIOOH is a leading premium global digital out of home supply side platform. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible. Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 19 markets, with more to follow.

Case Studies

Showing 70 VIOOH Customer Success Stories

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Adidas Weather-trigger based programmatic campaign

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Albert Heijn Utilising mobile location data to target infrequent customers to visit in-store

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ALDI Driving visitors in-store using dynamic creative and prOOH

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ASOS Targeting the e-Retailer's key demographic in London

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Aspinal Driving sales and footfall in-store using real-time occupancy in-store data

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Audible Weather-triggered campaign using in-flight optimisation

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Auto.NL Trigger-led campaign based on location, audience and time of day

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Avène Solaire Targeted campaign activated when UV index was above 3

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Bake Off Italia - Customer Case Study

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Bloemenbureau Pan-European campaign utilising mobile and DOOH

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BMW Reaching an affluent audience with time-targeting

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BrewDog Innovative use of prDOOH activating only when the sky was ‘hazy’ to promote Hazy Jane craft beer

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Burger King Combining proximity, audience targeting and in-flight optimisation to drive in-store visits

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bwin Dynamic creative optimisation campaign generating odds for football matches

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Coca Cola Test and learn approach for the brand using programmatic DOOH

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Crack'd A multichannel campaign comprising programmatic OOH, mobile and CTV

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CUPRA Specific audience targeting using programmatic DOOH with time/day parting

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Deliveroo - Customer Case Study

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Weather-targeting triggered campaign to promote Belsazar, a wine aperitif from Diageo

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Dulux Weather-triggered dynamic creatives

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Europ Assistance Programmatic DOOH campaign specifically targeting women 25+

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FA Delivering individual player creatives to screens around their hometown using panel-based DCO – a media first

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Foundation Against Cancer Programmatic DOOH campaign activated when the UV index was greater than 3

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French Army (L’Armée de Terre) Targeting 18-34 year olds with a recruitment drive using geographic and affinity programmatic activation

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Ghost of Tsushima The world's first DOOH campaign to target mobile audiences

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UK athletic-wear brand launches across new spectacular screen, in a programmatic first

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Hoka Programmatic DOOH and mobile campaign

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Holmes Place Geo-targeted campaign around gym locations

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HP Premium Notebooks prDOOH campaign leveraging exclusive partnership with retail partner with time/day and audience targeting

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Location-based campaign running on screens in close proximity to HP retail locations with prDOOH and CTV

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Hydrow Using programmatic DOOH with geofencing and audience targeting

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IBM Tech giant uses programmatic DOOH to target ‘IT Decision Makers’

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Jeep Omnichannel campaign with mobile display, digital audio, programmatic DOOH and connected TV

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Klarna Super-flexible, non-guaranteed campaign with an always-on approach

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La Banque Postale Omnichannel campaign with affinity activation and location data to drive audiences to store

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Leading British retailer Promoting new products and increasing footfall to store

LichtBlick Programmatic DCO campaign for a green energy provider, running on low CO2 emitting screens with dynamic social and political messaging

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LVMH Omnichannel campaign with contextual creatives plus affinity targeting and budget optimisation

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M&S Goodmove A programmatic DOOH media first using first-party in-store data and dynamic creative

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Magners Programmatic DOOH with mobile re-targeting, geo-fencing and day-parting

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Meetic Ultra-targeted, contextual programmatic with real-time bidding

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Mercedes-Benz Programmatic campaign with drive-to-store, using client's first-party data

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Minor Figures Building brand awareness and increasing sales with programmatic OOH

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Moco Museum Tracking traffic, trends and audiences with real-time reporting

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Nespresso Driving visitors in-store using dynamic creative and prOOH

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Nestlé Purina Cross-media campaign combining programmatic OOH and online audio

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New Look Programmatic DOOH campaign delivered against four key audience groups

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Hyper-precision targeting using multiple data sets, leading to groundbreaking prDOOH media-first

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Orange Bank Programmatic OOH campaign optimised in real-time with ultra-targeted broadcast

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Oris Watches Multi-market campaign across the UK and Italy

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Otto Creatives delivered real-time to audiences against the client's 1st party data

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Puma Real-time buying only on DOOH panels overweighted by the affinity target to the "Running" segment

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QoQa Large-scale branding campaign using real-time data

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Renault ZOE Trigger-led campaign based real-time pollution level data

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Santévet Real-time purchasing only on DOOH panels defined within a radius around animal shelters, pet shops and vets

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Schoonenberg Displaying availability of appointments with location-based targeting via programmatic DOOH

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Schroders Omnichannel campaign with time/day targeting and mobile retargeting

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Sixt Targeting travellers at premium sites nationwide, including airports

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Slack Promoting flexible working in CBD environments

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Spotify - Customer Case Study

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Stellantis Multichannel campaign targeting automotive-interested users

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Times Radio Showcasing breaking news via programmatic DOOH

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Tourism Tasmania Flexible campaign with measurement across mobile devices for footfall

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Tourism Tasmania Off Season 2022 (AU) A cross-channel campaign to drive visits to Tasmania during winter

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UGG Multi-market cross-media campaign across UK and Germany with mobile

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US business school launched airport campaign to drive awareness and consideration of MBA program

Viktor&Rolf Luxury perfume brand uses programmatic Digital Out-of-Home to determine brand awareness

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Virgin Active Releasing the power of programmatic in DOOH

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Warner Bros - Customer Case Study

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Water World Ocean Park - Customer Case Study

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