VIOOH B2B Case Studies & Customer Successes

VIOOH is a leading premium global digital out of home supply side platform. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible. Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 19 markets, with more to follow.

Adelaide University builds brand awareness among international arriving passengers with VIOOH programmatic DOOH

Adelaide University

Adidas Weather-trigger based programmatic campaign

Adidas

Air Canada boosts prompted awareness and purchase intent with VIOOH programmatic DOOH

Air Canada

Albert Heijn Utilising mobile location data to target infrequent customers to visit in-store

Albert Heijn

ALDI Driving visitors in-store using dynamic creative and prOOH

Aldi

Amazon Prime Video boosts Thursday Night Football anticipation with VIOOH

Amazon Prime Video

American Express boosts premium card perception with VIOOH programmatic DOOH

American Express

ASOS Targeting the e-Retailer's key demographic in London

ASOS

Aspinal Driving sales and footfall in-store using real-time occupancy in-store data

Aspinal of London

Audi boosts awareness and store visits with VIOOH programmatic DOOH

Audi

Audible Weather-triggered campaign using in-flight optimisation

Audible

Australian Museum boosts awareness of free offerings with VIOOH programmatic DOOH

Australian Museum

Auto.NL Trigger-led campaign based on location, audience and time of day

Auto.nl

Automobile Club de l’Ouest boosts brand awareness for 24hr Le Mans with VIOOH programmatic DOOH

Automobile Club De l’Ouest

Avaloq boosts brand visibility among business travellers with VIOOH programmatic DOOH

Avaloq

Avène Solaire Targeted campaign activated when UV index was above 3

Avène Solaire

Bake Off Italia - Customer Case Study

Bake Off Italia

Banana Boat boosts sunscreen relevance with VIOOH’s weather-triggered pDOOH campaign

Banana Boat

Bayer increases sales and pharmacy visits with VIOOH

Bayer

Biltema boosts store foot traffic with VIOOH

Biltema

Biotherm builds awareness for new hydrating gel with VIOOH

Biotherm

Bloemenbureau Pan-European campaign utilising mobile and DOOH

Bloemenbureau Holland

BMW Reaching an affluent audience with time-targeting

BMW

BrewDog Innovative use of prDOOH activating only when the sky was ‘hazy’ to promote Hazy Jane craft beer

BrewDog

Burger King Combining proximity, audience targeting and in-flight optimisation to drive in-store visits

Burger King

Klaus Schmäing

Director Marketing

bwin Dynamic creative optimisation campaign generating odds for football matches

Bwin

BYD boosts brand awareness with VIOOH programmatic DOOH

BYD

Byfesten drives festival engagement with VIOOH programmatic DOOH

Byfesten

ByteSIM boosts brand awareness and conversions with VIOOH programmatic DOOH

ByteSIM

Carwow drives brand visibility and search uplift with VIOOH's programmatic DOOH campaign

Carwow

Castello boosts visitation with VIOOH programmatic DOOH

Castello

Coca Cola Test and learn approach for the brand using programmatic DOOH

Coca Cola

Columbia boosts outdoor brand awareness with VIOOH programmatic DOOH

Columbia

COS boosts brand awareness with VIOOH's programmatic DOOH campaign

COS

Crack'd A multichannel campaign comprising programmatic OOH, mobile and CTV

Crack'd

CUPRA Specific audience targeting using programmatic DOOH with time/day parting

CUPRA

Deliveroo - Customer Case Study

Deliveroo

Dell achieves digital presence reach with VIOOH programmatic DOOH

Dell

Weather-targeting triggered campaign to promote Belsazar, a wine aperitif from Diageo

Diageo

Dior drives awareness and foot traffic with VIOOH programmatic DOOH

Dior

Don Julio boosts Duty Free product awareness with VIOOH programmatic DOOH

Don Julio

Douglas promotes one.two.free! clean beauty in stores with VIOOH prDOOH

Douglas

Dulux Weather-triggered dynamic creatives

Dulux

Ecovidrio boosts recycling awareness with VIOOH programmatic DOOH

Ecovidrio

England and Wales Cricket Board boosts ticket sales for The Hundred with VIOOH programmatic DOOH

England and Wales Cricket Board (ecb)

Equinor reaches CERAWeek attendees with programmatic DOOH from VIOOH

Equinor

Europ Assistance Programmatic DOOH campaign specifically targeting women 25+

Europ Assistance

Fiat achieves 40% brand uplift with VIOOH prDOOH

Fiat

FA Delivering individual player creatives to screens around their hometown using panel-based DCO – a media first

Football Association

Foundation Against Cancer Programmatic DOOH campaign activated when the UV index was greater than 3

Foundation Against Cancer

FreeNow boosts brand consideration with VIOOH programmatic DOOH

FreeNow

French Army (L’Armée de Terre) Targeting 18-34 year olds with a recruitment drive using geographic and affinity programmatic activation

French Army

Garnier drives SPF consideration with VIOOH programmatic DOOH

Garnier

Ghost of Tsushima The world's first DOOH campaign to target mobile audiences

Ghost of Tsushima

giga boosts engagement and rewards customers with VIOOH programmatic DOOH

giga

Gucci drives exhibition footfall and London store visits with VIOOH programmatic DOOH

Gucci

Guinness boosts brand power and winter revenue with VIOOH programmatic DOOH

Guinness

UK athletic-wear brand launches across new spectacular screen, in a programmatic first

Gymshark

Gymshark boosts awareness and consideration with VIOOH programmatic DOOH

Gymshark

Heathrow Express boosts brand awareness with VIOOH programmatic DOOH

Heathrow Express

Hoka Programmatic DOOH and mobile campaign

Hoka

Holmes Place Geo-targeted campaign around gym locations

Holmes Place

Miriam Schlüter

Chief Marketing Officer

Honda achieves reach and awareness for the Hybrid Jazz with VIOOH

Honda

HP Premium Notebooks prDOOH campaign leveraging exclusive partnership with retail partner with time/day and audience targeting

HP

HP boosts ad recall and perceived innovation with VIOOH programmatic DOOH

HP

HP boosts brand awareness and consideration with VIOOH programmatic DOOH

HP

Location-based campaign running on screens in close proximity to HP retail locations with prDOOH and CTV

HP Instant Ink

Alvaro Meza De Lama

EMEA Programmatic Manager

HSBC boosts foreign exchange transactions with VIOOH programmatic DOOH

HSBC

Hydrow Using programmatic DOOH with geofencing and audience targeting

Hydrow

Marie Le Hur

Director of Sales & Marketing

IBM Tech giant uses programmatic DOOH to target ‘IT Decision Makers’

IBM

IBM achieves a 12% uplift in prompted brand awareness with VIOOH

IBM

IKEA boosts cooling product sales with VIOOH programmatic DOOH

IKEA

Italianni's drives restaurant visits with VIOOH's programmatic DOOH

Italianni's

Jeep Omnichannel campaign with mobile display, digital audio, programmatic DOOH and connected TV

Jeep

KAYAK boosts brand consideration and search intent with VIOOH programmatic DOOH

KAYAK

KFC drives app downloads with VIOOH programmatic DOOH

KFC

KitKat boosts mindful break engagement with VIOOH programmatic DOOH

KitKat

Klarna Super-flexible, non-guaranteed campaign with an always-on approach

Klarna

La Banque Postale Omnichannel campaign with affinity activation and location data to drive audiences to store

La Banque Postale

Quentin Martinez

Media Advertising Project Manager

Leading British retailer Promoting new products and increasing footfall to store

Leading British Retailer

LichtBlick Programmatic DCO campaign for a green energy provider, running on low CO2 emitting screens with dynamic social and political messaging

LichtBlick

Los Cabos boosts brand awareness and consideration with VIOOH programmatic DOOH

Los Cabos

a luxury beauty brand boosts Duty Free sales with VIOOH programmatic DOOH

Luxury Beauty Brand

Luxury Fragrance Brand boosts airport sales with VIOOH programmatic DOOH

Luxury Fragrance Brand

Luxury Perfume Brand achieves 18% sales lift in Duty Free with VIOOH programmatic DOOH

Luxury Perfume Brand

LVMH Omnichannel campaign with contextual creatives plus affinity targeting and budget optimisation

LVMH

M&S Goodmove A programmatic DOOH media first using first-party in-store data and dynamic creative

M&S

Magners Programmatic DOOH with mobile re-targeting, geo-fencing and day-parting

Magners

Magners achieves sold-out events and future purchase intent with VIOOH programmatic DOOH

Magners

Mars achieves stronger Gen-Z engagement and sales uplift with VIOOH programmatic DOOH

MaRS

Mazda boosts awareness for the CX70 with VIOOH programmatic DOOH

Mazda

Meetic Ultra-targeted, contextual programmatic with real-time bidding

Meetic

Mercedes boosts brand presence among HNWIs with VIOOH programmatic DOOH

Mercedes

Mercedes-Benz Programmatic campaign with drive-to-store, using client's first-party data

Mercedes Benz

Mesh Connect reaches targeted trade conference attendees with VIOOH programmatic DOOH

Mesh Connect

Michael Kors boosts in-store visits and shopper purchase intent with VIOOH programmatic DOOH

Michael Kors

Milka boosts LaLiga fan engagement with VIOOH programmatic DOOH

Milka

Minor Figures Building brand awareness and increasing sales with programmatic OOH

Minor Figures

Ben Vear

Head of Sales

Moco Museum Tracking traffic, trends and audiences with real-time reporting

Moco Museum

Morrisons boosts Ramadan awareness with VIOOH programmatic DOOH

Morrisons

Nespresso Driving visitors in-store using dynamic creative and prOOH

Nespresso

Ali Noble

Retail Marketing Specialist

Nespresso boosts brand awareness with VIOOH

Nespresso

Nestlé Purina Cross-media campaign combining programmatic OOH and online audio

Nestlé Purina

New Look Programmatic DOOH campaign delivered against four key audience groups

New Look

NIVEA drives in-store sales uplift with VIOOH's programmatic DOOH campaign

NIVEA

On achieves a 40% uplift in footfall with VIOOH's data-driven prDOOH campaign

On

Hyper-precision targeting using multiple data sets, leading to groundbreaking prDOOH media-first

On Running

Opel boosts dealership visits with VIOOH

Opel

Orange Bank Programmatic OOH campaign optimised in real-time with ultra-targeted broadcast

Orange Bank

Oris Watches Multi-market campaign across the UK and Italy

Oris Watches

Otto Creatives delivered real-time to audiences against the client's 1st party data

Otto

Paysafecard boosts reach among German gamers and gamblers with VIOOH programmatic DOOH

Paysafecard

Pepsi boosts brand awareness with VIOOH programmatic DOOH

Pepsi

Pernod Ricard boosts awareness for alcohol-free aperitif with VIOOH programmatic DOOH

Pernod Ricard

Picadeli achieves measurable audience uplift during Stockholm Marathon with VIOOH

Picadeli

Piper-Heidsieck boosts Champagne sales with VIOOH programmatic DOOH

Piper-Heidsieck

Port of Amsterdam brings SAIL parade to city crowds with VIOOH programmatic DOOH

Port of Sail Amsterdam

Psycho Bunny boosts brand awareness and recall with VIOOH programmatic DOOH

Psycho Bunny

Puma Real-time buying only on DOOH panels overweighted by the affinity target to the "Running" segment

Puma

QoQa Large-scale branding campaign using real-time data

QoQa

Randstad boosts brand awareness and recruitment with VIOOH programmatic DOOH

Randstad

Renault ZOE Trigger-led campaign based real-time pollution level data

Renault

Ria boosts brand awareness and sales with VIOOH programmatic DOOH

Ria

Rice Business School boosts MBA awareness and consideration with VIOOH programmatic DOOH

Rice Business School

Santander boosts awareness and consideration with VIOOH programmatic DOOH

Santander

Santévet Real-time purchasing only on DOOH panels defined within a radius around animal shelters, pet shops and vets

SanteVet

Sardinia Tourism Board boosts luxury travel awareness with VIOOH programmatic DOOH

Sardinia Tourism Board

Schoonenberg Displaying availability of appointments with location-based targeting via programmatic DOOH

Schoonenberg Hoorcomfort

Schroders Omnichannel campaign with time/day targeting and mobile retargeting

Schroders

Jerry Low

Head of Marketing

Sibuya drives restaurant visits with VIOOH programmatic DOOH

Sibuya

Sixt Targeting travellers at premium sites nationwide, including airports

Sixt

SIXT drives bookings from domestic travellers with VIOOH

Sixt

Slack Promoting flexible working in CBD environments

Slack

SNCF Réseau increases recruitment awareness with VIOOH's programmatic DOOH solution

SNCF Réseau

Spotify - Customer Case Study

Spotify

Stellantis Multichannel campaign targeting automotive-interested users

Stellantis

Tchibo boosts Vienna store traffic and matcha week awareness with VIOOH programmatic DOOH

Tchibo

Texas Christian University boosts school pride and fan excitement with VIOOH programmatic DOOH

Texas Christian University

Times Radio Showcasing breaking news via programmatic DOOH

Times Radio

Louise Agran

Marketing Director

Times Radio achieves real-time news engagement with VIOOH programmatic DOOH

Times Radio

tombola boosts brand awareness and share of search with VIOOH programmatic DOOH

Tombola

Tourism Tasmania Off Season 2022 (AU) A cross-channel campaign to drive visits to Tasmania during winter

Tourism Tasmania

Tourism Tasmania Flexible campaign with measurement across mobile devices for footfall

Tourism Tasmania

Uber boosts brand visibility with VIOOH programmatic DOOH

Uber

Ubisoft boosts brand awareness for Just Dance 2026 with VIOOH programmatic DOOH

Ubisoft

UGG Multi-market cross-media campaign across UK and Germany with mobile

UGG

Unilever boosts summer ice cream sales with VIOOH’s weather-triggered programmatic DOOH

Unilever

US business school launched airport campaign to drive awareness and consideration of MBA program

US Based Rice Business

Viktor&Rolf Luxury perfume brand uses programmatic Digital Out-of-Home to determine brand awareness

Viktor&Rolf

Virgin Active Releasing the power of programmatic in DOOH

Virgin Active

Virgin Australia boosts business traveller engagement with VIOOH programmatic DOOH

Virgin Australia

Visa achieves greater brand awareness in South Africa with VIOOH programmatic DOOH

Visa

Warner Bros - Customer Case Study

Warner Bros

Water World Ocean Park - Customer Case Study

Water World Ocean Park

Water World Ocean Park achieves up to 497% lift in visitations with VIOOH programmatic DOOH

Water World Ocean Park

Wilson boosts international presence at Roland Garros with VIOOH programmatic DOOH

Wilson

win2day boosts betting awareness with VIOOH programmatic DOOH

Win2Day

World Gold Council boosts views and website traffic with VIOOH programmatic DOOH

World Gold Council

World Gold Council strengthens brand presence in Japan with VIOOH programmatic DOOH

World Gold Council (wgc)

Xiaohongshu boosts World Cup engagement with VIOOH programmatic DOOH

Xiaohongshu

Zalando increases brand awareness with VIOOH programmatic DOOH

Zalando

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