Case Study: IBM boosts sustainability engagement with Accept & Proceed

IBM takes sustainability experience on tour worldwide with Accept & Proceed

Accept & Proceed was engaged by IBM to address the challenge of driving uptake for their complex Maximo and Invizi sustainability software suite. Ahead of their flagship 'Think' event, IBM needed a captivating experience that would simply and powerfully showcase the products' capabilities and benefits to a business audience.

The vendor created an interactive, game-like experience centered on giving users control of a city’s transport networks. This solution used a custom 3D city model and programmable tabletops that allowed operators to respond to real-world situations, effectively demonstrating the software's potential. The engaging experience successfully captured the attention of event attendees and has become an internal benchmark for future IBM activations, with the installation now touring globally.

IBM