Case Study: IBM Big Data & Analytics achieves major gains in social traffic, engagement and organic search with Curata

IBM’S Big Data and Analytics Group Relies on Curata to Find Relevant Content to Influence Prospects and Attract Influencers

IBM’s Big Data & Analytics Hub needed to become a dynamic, credible resource for prospects and social audiences but lacked the time and resources to continuously find objective, vendor‑neutral content from across the web. The marketing team had to map content to popular themes and search trends while keeping the Hub educational rather than promotional to maintain credibility.

IBM adopted Curata’s content curation software to surface, organize and deliver relevant articles to a marketer dashboard for quick publishing to the Hub’s “Around the Web” tab and social channels. The new approach drove a 291% increase in social referral traffic, a 269% rise in average time on site and a 151% jump in organic search, and helped attract outside contributors and influencers to IBM’s big data and analytics programs.

IBM

Matt Carter

Program Director