Case Study: IBM achieves $62 million in lead progression with The Frameworks' IBM Garage campaign

IBM generates $62 million in lead progression with The Frameworks

The Frameworks helped IBM launch a new co-creation service called the IBM Garage. The challenge was to develop a compelling value proposition and creative concept that would differentiate this innovation hub from competitors and effectively communicate its unique offering to a B2B audience.

The solution was an account-based marketing campaign titled "Where it happens," which used an innovative mix of physical and digital elements like an interactive book and in-browser virtual reality experiences. The Frameworks' campaign generated $62 million in lead progression within five months, significantly increased web engagement, and won multiple prestigious industry awards.

IBM