Case Study: IBM achieves a Digital HQ and transforms collaboration with Slack

On the cutting edge of innovation and excellence

IBM, one of the world’s largest IT services firms and a consulting partner to Slack and Salesforce, faced the challenge of modernizing collaboration and operations for a 250,000‑person global workforce in a hybrid work era. The company needed a unified digital HQ to streamline communication, integrate systems, and automate workflows while staying at the cutting edge of technology.

IBM adopted Slack as its digital HQ, embedding 3,500+ apps, using 3,400 workflows monthly and integrating Salesforce Service/Sales Cloud and Watson AI to connect teams and partners via Slack Connect. The result was faster problem resolution, improved insights and productivity, high employee engagement across 9.2 million daily messages, and recognition with the Digital HQ Excellence Award.

IBM

Jennifer Quinlan

Managing Partner, iX Americas Leader – Customer and Experience Transformation