Case Study: IBM reduces AWS co-sell lifecycle time by 90% with Labra.io

IBM cuts AWS co-sell lifecycle time by 90% with Labra.io

IBM, a global technology enterprise, faced challenges in its co-selling process with AWS. Its sales and marketing teams struggled with manually transferring data between their Salesforce CRM and the AWS ACE portal, a time-consuming process that led to missed opportunities. To solve this, IBM worked with vendor Labra to implement its ACE CRM integration, a SaaS co-sell automation platform.

Using Labra's solution, IBM automated the co-selling lifecycle, enabling real-time, bidirectional data syncs directly within Salesforce. This integration, built on AWS services, eliminated manual data entry. As a result, Labra helped IBM reduce its co-sell lifecycle time by 90%, increase shared co-sell opportunities by 117%, and save each salesperson an estimated 8 hours per week.

IBM