Case Study: IBM achieves secure customer experience transformation with Adobe

Adobe, IBM and Red Hat Partner to Advance Customer Experience Transformation

IBM needed a way to accelerate digital transformation while keeping real-time data secure, especially for regulated industries like banking and healthcare. As customer expectations for personalized digital experiences grew, IBM worked with Adobe and Red Hat to address the challenge of delivering trusted, compliant experiences across hybrid cloud environments.

Adobe and IBM implemented a strategic partnership centered on Adobe Experience Cloud, including Adobe Experience Manager 6.5 on Red Hat OpenShift and support through IBM iX. The solution gave IBM and its clients greater deployment flexibility, stronger security for financial services, and broader support for building personalized customer experiences at scale, helping drive improved engagement, loyalty, and profitability.

IBM

Anil Chakravarthy

Executive Vice President and General Manager