Case Study: IBM achieves a comprehensive view of the AI startup landscape with CB Insights

How IBM Uses CB Insights to Get Smart on AI Startups

IBM’s Watson team, supported by the Market Development and Insights (MD&I) group, needed to map the fast-moving, crowded world of AI startups beyond the well-known vendors. Their challenge was to identify and evaluate the long tail of emerging companies, discern differentiators and traction, and manage a large, collaborative research effort across business units.

They used the CB Insights platform—leveraging its industry/technology taxonomy, Mosaic scores, Company and Deal Search, and Collections—to identify thousands of AI companies and analyze VC funding and deal activity. The team built a dynamic, shareable Collection with ongoing algorithmic alerts, enabling clear market segmentation, actionable insights for Watson and IBM, and a durable resource that avoids repeating the initial research.

IBM

Emma Powers

Watson Market Development & Insights