Case Study: IBM achieves accelerated business growth with Adobe Experience Cloud

IBM Leans on Adobe Experience Cloud as it looks to accelerate business growth

IBM, a long-time technology leader, wanted to accelerate growth and deliver more customer-centric digital experiences across industries like financial services, healthcare, and government. To do that, IBM turned to Adobe Experience Cloud and Adobe Workfront to better unify content, data, and marketing efforts while improving collaboration across teams.

Adobe implemented solutions that helped IBM streamline content reuse, activate account-based marketing with Marketo Engage, and automate campaign workflows with Workfront. The impact was significant: IBM cut the time to build a landing page from three days to under an hour, while also improving operational efficiency and enabling more personalized, data-driven customer interactions at scale.

IBM

Ari Sheinkin

Vice President of Global Experience Engine