Case Study: IBM achieves more consistent sales coaching and execution with Salesloft

How Salesloft allowed IBM to focus on coaching and consistency

IBM faced challenges with inconsistent outbound sales execution and messaging, along with the burden of managers spending too much time on systems instead of coaching. The company used Salesloft to help new and experienced reps stay organized, ramp faster, and follow a more structured sales process.

With Salesloft, IBM built measurable cadences and gained better visibility into daily seller activity, enabling leaders to coach rep by rep and improve consistency. According to IBM, Salesloft made execution “so much better and so much more consistent,” delivering a major improvement in sales coaching and process discipline.

IBM

Adrienne Loper

Senior Inbound Digital Sales Leader