Case Study: IBM achieves 20% faster revenue growth with Seismic

Builds a Better Buying Experience that Grows Revenue

IBM, the global technology and consulting leader, needed a way to scale personalized, brand-worthy client experiences across more than 300 top-tier accounts while keeping content creation fast and consistent. Using Seismic’s sales enablement and buyer experience tools, IBM aimed to boost engagement, support account-based marketing, and drive business growth.

Seismic helped IBM implement Digital Sales Rooms, Interactive Content with Tiled microapps, and LiveSocial, along with reusable templates and LiveDocs. The results included 500+ interactive assets, 2,500 Digital Sales Rooms, 7X more assets produced than previous quarters, an average of 15 minutes spent in content spaces, a 2.5X click-to-share ratio, and 20% faster growth in newer priority offerings than the rest of the business.

IBM

Sharon Driscoll

CMO, Account Based Marketing Leader