Case Study: IBM achieves global dynamic signage delivery with Scala

Scala delivers end-to-end software solutions for digital signage networks using IBM infrastructure and services

IBM needed a leading-edge technology infrastructure and services to support worldwide dynamic signage solutions for retail clients. Working with Scala, IBM aimed to help deliver turnkey digital signage deployments that could run across global store networks and support real-time, targeted messaging.

Scala implemented its InfoChannel 3 digital signage software suite with IBM infrastructure and services, including IBM hardware, software, support, and store integration capabilities. Together, Scala and IBM enabled retailers to manage and push custom content from headquarters, improve deployment and support, and create more relevant in-store messaging; Scala noted that dynamic signage networks can lift sales by 10% to 20% for advertised items.

IBM