AWAI (American Writers & Artists Institute)
30 Case Studies
Case Study: IBM achieves flexible, in-demand technical copywriting support with AWAI
A AWAI (American Writers & Artists Institute) Case Study
IBM wins a $5,000 white paper prize with AWAI
The customer, IBM, needed to produce technical content but the case study's subject, Kristen Stelzer, initially lacked the specific copywriting skills and portfolio required for such projects. After being laid off from her engineering career, she turned to the vendor, American Writers & Artists Institute (AWAI), and enrolled in its B2B program and Ultimate White Paper Mentorship Program to gain the necessary expertise.
AWAI provided the training and community connections that enabled Kristen to win a major spec challenge and become a certified White Paper Specialist. This certification and her new skills led directly to securing a project with IBM. The measurable impact for Kristen included winning a $5,000 prize for her work and successfully launching a flexible, sustainable copywriting career focused on technical white papers and case studies.
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