Case Study: IBM achieves measurable social amplification for TechXchange with PR Newswire SocialBoost

IBM drives 50% share rate with PR Newswire

IBM sought to increase awareness and engagement for its TechXchange event beyond its owned social channels. The challenge was to create a scalable method for generating easy-to-share social content tailored to different attendee groups. To address this, IBM worked with vendor PR Newswire, utilizing its SocialBoost and MediaRoom services.

PR Newswire's solution involved using SocialBoost to create pre-written, shareable social posts for specific audiences like attendees and speakers. This content was promoted to IBM's community and featured in their PR Newswire-powered newsroom. The campaign achieved a 50% share rate, far exceeding a 3% benchmark, generated an estimated 174,000 LinkedIn impressions, and drove 350 social shares that resulted in 297 clicks back to IBM content.

IBM